Shottr wins hearts with raw speed. Lovely starts at the same speed-first capture loop, then adds recording, beautify and on-device AI on top.
| Feature | Lovely (free) | Lovely Pro | Shottr |
|---|---|---|---|
| Price | Free | $12 once (beta price) | Free · $8 Pro |
| Speed-first capture | yes | yes | yes |
| Scrolling capture | — | yes | yes |
| Annotate (arrows, shapes, text, blur…) | yes | yes | yes |
| Multi-shot canvas (several screenshots, one board) | yes | yes | — |
| Beautify backgrounds | watermarked | yes · 12 hand-named gradients | basic |
| Screen recording | yes (MP4 + trim) | yes (multi-clip, GIF/MOV) | — |
| Voice-over & webcam layer on recordings | — | yes | — |
| OCR text extraction | yes | yes | yes |
| Smart redaction (auto-blur emails, keys, cards) | yes | yes | manual |
| Search screenshots by meaning (on-device AI) | yes | yes | — |
| Automation: custom scripts & webhooks per capture | — | yes | — |
| Pixel ruler / measurements | yes | yes | yes |
| Notarized by Apple | at 1.0 | at 1.0 | yes |
Comparison against Shottr's public feature list as of July 2026. Spotted an error? Tell us on the requests board and we'll fix it.
Shottr is brilliantly fast and light — a hand-tuned, tiny app that's earned its place on thousands of Macs. If all you need is capture → annotate → copy at maximum speed, Shottr is hard to beat and its free tier is generous.
Lovely covers that same daily loop and then keeps going: screen recording with a real timeline editor, warm beautify backdrops for shots you publish, offline AI search across your history, and automation that pipes captures into your own tools. Beta is free — run both and keep whichever fits.